SIMÒ Pizza

Founded by restaurateur Simone Falco to bring the authentic flavors of Naples, Italy to New York with the promise of “90 Seconds to Napoli”.

Smiling man with tattoos sitting at a restaurant table with glassware, napkin, and a QR code, in a modern restaurant with large windows and outdoor trees.

Graphic Design – Social Media – Email Marketing – Photography – Influencer Marketing – Web Design

Graphic Design

SIMÒ x Ramona – a graphic created for a social media collaboration with Ramona Wine Spritz

The announcement graphic for the new SIMÒ restaurant location, sized for Instagram

Social Media graphic designed in honor of the Olympics

The cover of an Instagram carousel post in honor of 'World Pasta Day', celebrating pasta sauces that double as pizza sauces

Digital banner advertising the 1 Year Anniversary promotion at SIMÒ Midtown – created for in-app listing by Vornado Realty

'Free Side Salad' Coupon for email marketing subscribers

Vinyl design mockup for exterior of new SIMÒ refrigerated van. Co-designed with MoonSign

Mockup flatlay of new pizza box redesign

Wall mockup for new canvas menus at SIMÒ University

A design mockup for a new brand hat + patch, ready for production by SIMÒ's merch supplier

3.5" x 3.5" graphic for tabletop QR Code ordering in-store (QR blocked for security purposes)

The front side of a 5" x 7" tabletop wine/beer menu

A 5.5" x 8.5" printed menu for a private dinner of 45 Brooklyn Yelp Elite members, hosted at SIMÒ Brooklyn

An 8.5" x 11" tabletop flyer advertising SIMÒ's grab-and-go dessert options

An 8.5" x 11" window flyer regarding the restaurant's 'Service Animal Policy'

An 8.5" x 11" window flyer cueing SIMÒ's involvement in New York University's Restaurant Week

8.5" x 11" in-store countertop flyer advertising the monthly pizza special of February 2025, 'The SWICY Neapolitan'

Standard 24" x 36" A-frame advertisement, setup on the sidewalk outside all restaurants

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A promotional coupon offering a free salad called Insalata Piccola with any in-store purchase. The coupon features a picture of a salad with arugula, pecorino romano, red onion, tomato, and white balsamic vinaigrette, along with descriptions of the ingredients and their flavors.

Promotional email from SIMÒ Pizzeria introducing their Fall special pizza called Golden Harvest, featuring ingredients like mozzarella fondue, provola, pecorino romano, sweet Italian sausage, delicata squash, sage, hot paprika, and extra virgin olive oil. The email includes a picture of the pizza and a call-to-action button to order now.

Promotional flyer for Simo Pizzeria celebrating its return in August with a new spicy pizza special, featuring a large image of Pizza Nerano Piccante with ingredients labeled.

Email Marketing

Now with over 30,000 email marketing subscribers (& counting!) I design and build bi-monthly newsletters to send out to the SIMÒ community. To me, email marketing is about a lot more than establishing brand recognition – it’s about building a community of supporters that feel like they’re in-the-know about all aspects of your brand. These kind of people value quality over quantity, which fits right in to SIMÒ’s overall business goal –

to make Pizza Napoletana accessible to everyone, without compromising size or quality.

*tracked every six months since I took over email marketing in April 2024

Photography

Three pizzas on wooden table with two glasses of wine, one red and one white, in a restaurant setting.

Person holding a Margherita pizza with basil leaves in a restaurant, with a Napoli poster on the wall in the background.

A pizza with cheese, basil, and tomato sauce on a wooden table, accompanied by a small bowl of salad and a rolled napkin.

Close-up of a pepperoni pizza with cheese, sliced yellow squash, and sage leaves on a dark green tray.

A bottle of Elena Walch Schiava 2023 red wine, a glass being filled with red wine, a pizza with cheese, tomato sauce, and green herbs on a wooden table, with leafy green plants in the background.

Top-down view of three potted herbs, a knife, and three bowls of ingredients on a wooden cutting board. The herbs are cilantro, mint, and basil. The bowls contain lemons, chopped cheese, and mozzarella cheese, with a bowl of milk or cream.

Pizza with green pesto and toppings, a can of Green City India Pale Ale, and a glass of beer on a wooden table in a restaurant setting.

A pizza with cheese, black olives, and sliced cured meat toppings styled like the American flag, presented outside a pizzeria called SIMÒ Pizza.

Creamy panna cotta topped with berries and a mint leaf on a white plate, with a silver spoon resting on the side, placed on a gray-green textured surface.

Pizza with mushrooms, spinach, and basil on top

A neon sign of a pizza slice with the word 'SIMÒ' inside it, hung outside a restaurant on a city street. In Midtown, Manhattan.

A hand holding two stacked boxes of Pizza Napoletana, with one box visible showing green and white design and the text '90 Seconds to Napoli.' In the background, there's a restaurant with signs saying '90 Seconds to Napoli,' large windows, outdoor um

Group of four people celebrating outside a restaurant with a green neon sign that says 'PIZZERIA'. They are holding and exchanging green ribbons, and one person is wearing an apron. The scene suggests a ribbon-cutting or opening event.

Influencer Marketing

From pizza-focused foodies, to New York-loving travel bloggers, the influencers we choose to work with for SIMÒ all have passion in their hearts for one thing – authentic Neapolitan pizza. 🍕