Rosso Pomodoro
Founded in Naples, Italy, Rossopomodoro brings authentic Neapolitan pizza to communities around the world. Since partnering with Eataly North America in 2010, they’ve expanded into 15+ Eataly locations, serving as the pizza concept behind Eataly’s La Pizza & La Pasta restaurants. Rooted in quality and tradition, Rossopomodoro celebrates the craft and culture of true Italian pizza making.
Graphic Design – Video Editing – Social Media – Website Design – Photography – Media & Influencer Marketing
Graphic Design
Strong visuals are essential for a restaurant to build a recognizable, cohesive brand – that’s memorable from the table to the street, to online connectivity. Consistent graphics across menus, signage, and social media help guests instantly identify the restaurant’s voice and values. I’ve been working with Rossopomodoro to create cohesive print and digital assets that align with the restaurant’s aesthetic, ensuring these touchpoints feel unified, intentional, and unmistakably theirs.
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![Red background with white text that reads, 'How to Eat Neapolitan Pizza with Rosso Pomodoro Pizza'.]()
A graphic title card designed to overlay atop social media videos for the named video campaign (in the style of Rosso Pomodoro Pizza for @rossopizzausa)
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![A person holding a gift card for Rosso Pomodoro pizza with the slogan 'Every bite tells a story' and a call to action to learn more at rossopizza.com/gift-cards.]()
Social media graphic announcing Rosso’s launch of physical & digital gift cards
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![Group of five people standing in a restaurant kitchen, three are dressed in white chef uniforms and two in black suits, with red hats, in front of a sign that reads 'ROSSOPOMODORO' and large red text 'TORONTO EATON CENTRE'.]()
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![A pizza topped with prosciutto and arugula, served on a patterned plate. The background has the restaurant's logo and promotional text about the pizza.]()
A graphic designed for the launch of an official ingredient partnership with Prosciutto di San Daniele
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![Close-up of a margherita pizza with melted cheese, basil leaves, and tomato sauce in front of a restaurant with a sign that reads 'Rossopomodoro Pizza e Pasta Napoletana' in Malta, with clear blue sky and a building in the background.]()
A mockup travel poster for the Summer 2025 social media campaign, ‘Travel Destinations of Rossopomodoro’
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![Text on red background reading, "The real ingredients of Rosso Pomodoro Pizza"]()
A graphic title card designed to overlay atop social media videos for the named video campaign (in the style of Rosso Pomodoro Pizza for @rossopizzausa)
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![A prosciutto and burrata pizza on a wooden table with basil leaves, placed on a parchment paper with Parma branding. The text overlay states: "Pizza prosciutto e burrata with prosciutto di Parma PDO baked to order every day."]()
A website banner highlighting Rossopomodoro’s sponsored ingredient partnership with ‘Prosciutto di Parma’
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![Graphic design depicting a sports or racing poster with black, red, and white colors, featuring the text 'Chef Giovanni Rossopomodoro Las Vegas' at the top.]()
An overlay asset sized for Instagram / Facebook reels and TikTok, that gets placed over a given video to label its chef, restaurant, location, etc.
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![A colorful travel-themed photo frame with red, blue, and white decorative borders, featuring images of the Leaning Tower of Pisa, a woman sightseeing, and a scenic cityscape, accented with small tomato and floral embellishments.]()
A digital collage graphic designed as a background plate for a RossoPizza webpage, to artistically line the sides of the page
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![Text asking about favorite pizzas from Rossopomodoro pizzeria, with logo and Italian phrase]()
A graphic title card designed to overlay atop social media videos for the named video campaign (in the style of Rossopomodoro for @rossoxeataly)
Video Editing
Culture makes Brand Authenticity
For Rossopomodoro, building brand awareness 🤝 involves informing our audience what makes Neapolitan pizza unique, and sharing special cultural aspects through their trained pizzaiolos. Through social media video campaigns, the Rosso team and I have been able to share stories from their chefs around North America that each act as puzzle pieces of the Rosso story in the public eye.
A video from each of our more prominent campaigns are below.
Web Design
In re-designing the Rosso website, I prioritized creating a modern, intuitive site that also showcases the brand’s culture-led personality. This then led to an expansive project, designing a brand new Franchising website. This site is geared towards potential clients looking to franchise a Rossopomodoro restaurant with the help of Rosso’s proven industry professionals.
Photography
Media & Influencer Marketing
Helping build notoriety
Working with members of the media and social media content creators have proven to be very successful in growing social media reach. Through the company’s already established partnership with Eataly, and long-standing relationship with master pizza chef Davide Civitiello, we’ve been able to make 2025 a great year in helping establish Rossopomodoro as its own brand within the pizza space.
Davide Civitiello x @juliahmolinari
@two_scoops_of_home x Quattro Mani
Davide Civitiello x Marra Forni
Social Media
An eyecatching & consistent social media presence is key to connecting you to your future clientele.
My role with the Rosso team centers on organizing and managing the monthly content calendars while coordinating closely with Rosso management, chefs, and the Eataly media team to stay ahead of upcoming specials and events. I also handle content capture at local events and gather media from out-of-town events when our team can’t attend.
@rossoxeataly
@rossopizzausa